How to Improve Your Experience on a Website’s Landing Page

You could have a very good ad campaign on Bing, Google, or social media however, you might be hurting your outcomes with the landing page which greets your visitors or customers when they try clicking your ad. A landing page is usually the point when a potential visitor reaches with your brand or product, so it is imperative that you make an outstanding first impression as well as deliver a wonderful user experience. As a matter of fact, if you have a high rate of click-through on your ads but you are just not witnessing the conversions to match, these following tips may somehow improve your website’s landing experience:

Online Marketing Spokane

1. Make Sure that Your Messaging is Concise and Clear

You want your visitors or potential customers to take certain actions on your website’s landing page, don’t you? Therefore, your messaging requires to state what your prospect must do and what exactly they’ll receive in return. In addition to that, you also have to make sure your advertisements are related to your website’s landing page, that means that what you are offering in your advertisements requires to be exactly the similar thing you’re offering on the landing page of your website. If might sound so apparent however, it is one of the largest factors which drive your visitors and potential clients away from your landing page. Aside from that, a customer definitely wants to obtain exactly what they are being offered once they click on your ad.

2. Make the Landing Page of Your Website Easy to Read

When you place a number of words as well as one small image on your website’s landing page, visitors or users are not going to enjoy reading what is on the page and ultimately will not convert at all. In order to draw the attention of your visitors, use large images, bold lettering and bullet points to make sure that your content is easy to scan and easily readable, as well. Always keep in mind, less is more.

3. Explain Briefly and Thoroughly Why You Have a Unique Offer

People do not want to only download any whitepaper or old eBook. They want something more different which only you can make potential offers to them. Explain briefly, yet thoroughly why your products or services are better compared to your other competitors and also, why it is unique and different from others. Use compelling and straightforward selling points on your website’s landing page and your ads to increase your overall online marketing Spokane, ad campaign as well as improve your ad return of investment.

4. Get Rid of All Navigation from the Landing Page of Your Website

Make sure that you get rid of all navigation in order to keep the visitor on your website’s landing page. Furthermore, once you have your primary navigation and some other links which could cause the user to leave the, you are likely compromising your landing page. Your very purpose is to keep the user stay on your page.

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